提到品牌設(shè)計，其實是英國大學(xué)開設(shè)的市場營銷學(xué)科中的一個細分專業(yè)，選擇相關(guān)專業(yè)方向的同學(xué)們，畢業(yè)后可以從事品牌設(shè)計和策劃類工作。那么問題來了：哪些大學(xué)開設(shè)了這門專業(yè)呢?今天小編就為大家整理了英國品牌設(shè)計與策劃專業(yè)為什么這么火?劍橋IC約克等名校專業(yè)講解!感興趣的同學(xué)們記得聯(lián)系IDP顧問了解詳情哦!

　　英國學(xué)校品牌管理專業(yè)熱門院校分析：

　　劍橋大學(xué)(University of Cambridge)MBA Strategy & Marketing Consulting

　　課程設(shè)置：

　　高級數(shù)據(jù)分析管理

　　企業(yè)戰(zhàn)略與管理咨詢

　　改變游戲規(guī)則:商業(yè)模式、創(chuàng)新和戰(zhàn)略

　　消費者行為

　　金融服務(wù)策略

　　國際商務(wù)與管理

　　精益六西格瑪過程改進

　　下一代企業(yè)

　　服務(wù)設(shè)計與創(chuàng)新

　　戰(zhàn)略品牌管理

　　戰(zhàn)略人力資源管理

　　戰(zhàn)略績效管理

　　供應(yīng)鏈戰(zhàn)略

　　活動

　　職業(yè)輔導(dǎo)診所

　　入學(xué)要求：3 years' full-time before commencing the course in September

　　1st or 2.1 . or GPA of at least 3.3 or Top 25% of class

　　Current class average – 690 . Mid 80% - (640-740) Valid GRE scores also accepted

　　語言要求：IELTS - average of 7.5 with no element below 7.0

　　TOEFL (Internet-based) - 110 with a minimum of 25 in each section

　　TOEFL (paper-based) - 637 with 5.5. in the Test of Written English
 

　　帝國理工學(xué)院(Imperial College London)MBA

　　必修課

　　會計管理分析

　　商業(yè)經(jīng)濟學(xué)

　　經(jīng)濟框架

　　財務(wù)管理

　　定量方法

　　營銷管理

　　個人與組織

　　戰(zhàn)略管理

　　選修課程

　　高級企業(yè)融資

　　突破戰(zhàn)略

　　品牌管理

　　消費與創(chuàng)新

　　消費者行為

　　企業(yè)社會責(zé)任

　　衍生品

　　服務(wù)設(shè)計與創(chuàng)新

　　對沖基金

　　高新技術(shù)策略

　　國際戰(zhàn)略管理(俄羅斯)

　　知識產(chǎn)權(quán)評估

　　管理全球化的課題(日本)

　　領(lǐng)導(dǎo)力

　　管理組織變革

　　管理談判

　　衛(wèi)生部門的新項目

　　項目組合管理

　　定價策略及政策

　　私募股權(quán)和創(chuàng)業(yè)融資

　　項目時間、成本和風(fēng)險管理

　　戰(zhàn)略投資決策

　　戰(zhàn)略管理會計

　　可持續(xù)發(fā)展和公司監(jiān)管框架

　　風(fēng)險資本融資

　　福利:管理和政策的原則*吳同學(xué)帝國理工學(xué)院工商管理(MBA)成功案例

　　入學(xué)要求：a Bachelor's degree from a Key or Project 211 university with a final overall mark of 80% or better. Preference is given to candidates with 85% or better. minimum of three years’ continuous relevant full-time work experience after graduation.

　　特殊要求Two essay papers .A quantitative methods examination .A viva.

　　(GMAT) and achieve a minimum score of 600 or above.

　　語言要求：IELTS (academic): A minimum score of 7.0 with a minimum score of 6.5 in writing and speaking

　　TOEFL (internet based): A minimum overall score of 100, with a minimum score of 24 in writing and 24 in speaking.
 

　　約克大學(xué)University of York

　　MSC Global Marketing

　　課程設(shè)置：

　　營銷傳播(20學(xué)分)

　　品牌管理(20學(xué)分)

　　社會與道德營銷(10學(xué)分)

　　全球營銷(20學(xué)分)

　　國際商業(yè)戰(zhàn)略(20學(xué)分)

　　定性研究方法(10學(xué)分)

　　數(shù)字營銷(10學(xué)分)

　　服務(wù)營銷管理(10學(xué)分)

　　定量方法與數(shù)據(jù)分析(10學(xué)分)

　　論文(60學(xué)分)

　　入學(xué)要求：Applicants should have a good first degree (2:1 or equivalent) in any subject. Please note that preference may be given to students with some prior study of marketing and/or business management. However students with a 2:2 degree can compensate for their degree classification if they have had two or more years work experience in a relevant role.

　　語言要求：with overall score of 6.5 with a minimum of 6.5 in Writing and 6.0 in other components

　　?？巳卮髮W(xué)(University of Exeter)

　　MSc Marketing

　　核心課程：

　　整合營銷傳播

　　論文- - -市場營銷

　　先進的市場營銷研討會

　　市場分析與研究

　　營銷策略

　　理解消費者行為

　　選修課程：

　　國際經(jīng)理人會計

　　廣告與消費心理學(xué)

　　品牌設(shè)計

　　企業(yè)家精神:新的風(fēng)險發(fā)展

　　信息社會的網(wǎng)絡(luò)營銷

　　國際商務(wù)原理

　　服務(wù)運作及市場推廣

　　旅游和營銷

　　創(chuàng)造性的組織

　　消費、市場和文化

　　事件管理

　　入學(xué)要求：A good Honor’s degree (2:1 or equivalent) in any discipline from a recognized institution.

　　語言要求：IELTS overall score of 7.0 with no section less than 6.0.

　　TOEFL IBT overall score of 100, with minimum scores of 21 for writing, 21 for listening, 22 for reading and 23 for speaking.
 

　　南安普頓大學(xué)(University of Southampton)MA Luxury Brand Management

　　必修課

　　時尚的歷史

　　戰(zhàn)略營銷

　　品牌

　　趨勢預(yù)測

　　為時尚消費者創(chuàng)造價值

　　視覺陳列

　　市場和消費者細分

　　市場和消費者細分

　　營銷傳播

　　研究技能

　　企業(yè)社會責(zé)任

　　研究技能

　　入學(xué)要求：Honours degree min. 2:1 or equivalent in a relevant subject.

　　Two years work experience in a related field.

　　語言要求：IELTS score of 6.5 (or TOEFL paper-based test 580 or TOEFL internet-based test 92)
 

　　南安普頓大學(xué)(University of Southampton)MA Fashion Marketing and Branding

　　必修課

　　Research Skills and Design 1.

　　Design 1.

　　Design 2

　　Final Project

　　選修課

　　Contemporary Issues

　　Entrepreneurship

　　Digital Marketing Communications

　　Global Marketing

　　入學(xué)要求：a good honours degree in a relevant subject (2.2 or above) or an equivalent qualification in an appropriate discipline.

　　語言要求：IELTS score of 6.5 (or TOEFL paper-based test 580 or TOEFL internet-based test 92)
 

　　謝菲爾德大學(xué)(The University of Sheffield)MSc in Marketing Management Practice

　　必修課

　　Marketing Management

　　Global Marketing

　　Contemporary Marketing Practices

　　Marketing Communications

　　International Consumer Behaviour

　　Branding

　　Cultural Marketing

　　Sales and Retail Marketing

　　Marketing Research

　　入學(xué)要求：Minimum 2:1 or an approved professional qualification.

　　語言要求：English language requirements: overall IELTS 7.0 with 6.0 in each component, or equivalent
 

　　紐卡斯?fàn)柎髮W(xué)(Newcastle University)MSc International Marketing

　　必修課

　　NBS8045 The International Business Environment

　　NBS8507 International Marketing

　　NBS8508 Market Analysis

　　NBS8509 International Brand Management

　　NBS8510 International Marketing Communications Management

　　NBS8512 Dissertation in Marketing

　　NBS8514 Marketing Research

　　NBS8517 Consumer Behaviour

　　NBS8526 Principles of Marketing

　　選修課

　　You will take a further 20 credits from the following:

　　NBS8213 Managing Design and Product Development

　　NBS8225 Performance and Decision Management

　　NBS8236 Customer Relationship Management

　　NBS8518 Small Business Marketing and Management

　　NBS8055 E‐Marketing

　　l 入學(xué)要求：An upper-second-class Honours degree or international equivalent is preferred.

　　l 語言要求：Applicants whose first language is not English require IELTS 6.5 or equivalent, with a minimum of 6.0 in each sub-section, TOEFL 90 (Internet-based), or equivalent.
 

　　伯明翰大學(xué)(The University of Birmingham)MSc Strategic Marketing and Consulting

　　必修課

　　Strategic Management

　　Contemporary Issues in Strategic Marketing

　　Marketing Analytics

　　Consultancy Skills and Practice

　　Business Strategy Simulation

　　Research Methods for Dissertation

　　Problem Solving & Strategic Marketing as Practice

　　選修課

　　Strategic Brand Management

　　Marketing Communications

　　Product and Innovation Management

　　Services Marketing

　　Strategic Environmental Sustainability

　　Business-to-Business Relationships

　　Retail Marketing

　　入學(xué)要求：At least an upper second-class degree or postgraduate diploma from a UK university or equivalent.

　　The degree must be in marketing, or a degree with at least two marketing modules. If not, at least two years full-time marketing work experience is required.

　　語言要求：English language scores of 7.0 IELTS (no less than 6.5 in any band), 95 TOEFL (with no less than 22 in any band), or 67 (in all skills) Pearson Academic Test of English are required.
 

　　東英格利大學(xué)(The University of East Anglia)MSc Brand Leadership

　　必修課(180 credits)

　　Brand Now 20

　　Brands and Strategy20

　　Brands in Action20

　　Brands, Society and Culture20

　　Consumer Brand Behaviour20

　　Dissertation40

　　Innovation and Organisational Transformation20

　　Understanding Research for Brand20

　　Understanding Research for Brand Leadership20

　　入學(xué)要求：you must have a good degree: an upper second class honours degree (2:1) or its international equivalent

　　語言要求：IELTS: 7.0 overall (minimum 6.5 in all components)
 

　　利茲大學(xué)(Unversity of Leeds )MA Textile Innovation and Branding

　　必修課 180個學(xué)分

　　Consumer Behaviour (15 credits)

　　Marketing Communications (15 credits)

　　Advertising (15 credits)

　　Marketing Strategy (15 credits)

　　Brand Management and Corporate Identity (15 credits)

　　International Distribution Strategy (15 credits)

　　Textile and Apparel Materials and Technology (15 credits)

　　Brand Design and Communication (15 credits)

　　Textile Product Design, Innovation and Development (15 credits)

　　Dissertation (45 credits)

　　入學(xué)要求：2.1 (or equivalent qualification) in a textile related discipline, design, management, business studies or other related science, technology, engineering or social science subject, applicants without a first degree will be considered on the basis of their relevant work experience and potential benefit from the course.

　　語言要求：IELTS or TOEFL test is required. IELTS 6.5 with no band lower than 6.0. TOEFL iBT (92 overall with at least 21 in listening and reading, 23 in speaking, and 22 in writing) or PTE (64 overall and at least 60 in all components)

　　以上就是小編整理的英國品牌設(shè)計與策劃專業(yè)為什么這么火的相關(guān)資訊，希望對你有所幫助。如果你想申請出國留學(xué)，歡迎聯(lián)系IDP資深顧問。IDP資深顧問將用最專業(yè)的知識和多年一線留學(xué)服務(wù)經(jīng)歷，幫你量身打造留學(xué)規(guī)劃：從專業(yè)的選擇，到院校的確定，從PS指導(dǎo)，到CV精修，一切留學(xué)相關(guān)問題統(tǒng)統(tǒng)幫你找到最佳解決方案。IDP祝所有準(zhǔn)留學(xué)生都能夢想成真!